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Whiskas Purple to become registered trademark

Mars Australia has been given the go-ahead by the Federal Court to register Whiskas Purple as a trademark for cat food, after rival Nestlé withdrew its earlier opposition. For more information (external link)

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This raises the issue for your business, are you considering color in your trademark filing?  For many brands, color is an important and distinguishing feature.  For some of your brands, you may want to include color.  Patrick

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